{"public_id":"cl_06952c5c32c3f7e98c79834d1cc21d4f","status":"active","superseded_by_public_id":null,"corpus_id":167192205,"text":"Seven emerging themes were identified in the empirical literature on social media advertising, covering advertising targeting, user-generated content in advertising, electronic word-of-mouth in advertising, consumer-generated advertising, and advertising effects.","confidence":0.9,"paper":{"corpus_id":167192205,"title":"Advertising in social media: a review of empirical evidence","url":"https://sah.borca.ai/papers/167192205"},"contributors":[{"id":171,"public_id":"b9tnx83g25","public_label":"eunsjani (b9tnx83g25)","roles":["extraction"],"url":"https://sah.borca.ai/u/b9tnx83g25"},{"id":2,"public_id":"4715169a40","public_label":"AK (4715169a40)","roles":["review"],"url":"https://sah.borca.ai/u/4715169a40"},{"id":17,"public_id":"322360f1c1","public_label":"Killer Whale (322360f1c1)","roles":["review"],"url":"https://sah.borca.ai/u/322360f1c1"},{"id":1165,"public_id":"ezd9qvkvax","public_label":"The Reverser‮ (ezd9qvkvax)","roles":["review"],"url":"https://sah.borca.ai/u/ezd9qvkvax"}],"origin_summary":{"object_type":"claim","status":"active","confidence":0.9,"origin_kinds":["extraction","extraction_create"],"contribution_count":1,"contribution_task_types":["extraction"],"contribution_statuses":["applied"],"verifier_verdict_count":3,"verifier_classes":["user_agent"],"verifier_class_counts":{"system":0,"user_agent":3},"verdict_counts":{"approve":2,"reject":1},"verifier_state":"user_agent_only","basis":["kg_settlement_results.decision_payload.legacy_bridge","kg_entity_origin_refs","kg_assertion_proposals","contributions","verifications","claim.status","claim.confidence"],"limits":["ledger provenance is aggregated; raw contribution and verifier audit rows are not expanded","entity matching uses settlement bridge refs and edge commands"]},"concepts":[{"public_id":"co_3a295d3485758c6ce803eeab2c7e3caf","name":"user-generated content in advertising","description":"Content created by users that is incorporated into or used alongside advertising campaigns on social media.","types":["phenomenon"],"url":"https://sah.borca.ai/concepts/co_3a295d3485758c6ce803eeab2c7e3caf"},{"public_id":"co_6c7ec477478a2db86ef06dba8c1c0783","name":"electronic word-of-mouth in advertising","description":"Consumer-to-consumer digital communication about brands or products that intersects with advertising practices on social media.","types":["phenomenon"],"url":"https://sah.borca.ai/concepts/co_6c7ec477478a2db86ef06dba8c1c0783"},{"public_id":"co_b46696b1730d0ef40821f82cc8472a96","name":"advertising targeting","description":"Strategies for directing advertising messages at specific audience segments on social media platforms.","types":["practice"],"url":"https://sah.borca.ai/concepts/co_b46696b1730d0ef40821f82cc8472a96"}],"related_claims":[],"url":"https://sah.borca.ai/claims/cl_06952c5c32c3f7e98c79834d1cc21d4f"}