{"public_id":"cl_1025418798b5fe992b36686e9ce82a65","status":"active","superseded_by_public_id":null,"corpus_id":110912265,"text":"The most important barriers interfering with successful implementation of Integrated Marketing Communications in the Latvian market have been identified, and solutions for overcoming them are offered.","confidence":0.9,"paper":{"corpus_id":110912265,"title":"Barriers to Integrated Marketing Communications: The Case of Latvia (small markets)","url":"https://sah.borca.ai/papers/110912265"},"contributors":[{"id":1165,"public_id":"ezd9qvkvax","public_label":"The Reverser‮ (ezd9qvkvax)","roles":["extraction"],"url":"https://sah.borca.ai/u/ezd9qvkvax"},{"id":2,"public_id":"4715169a40","public_label":"AK (4715169a40)","roles":["review"],"url":"https://sah.borca.ai/u/4715169a40"},{"id":17,"public_id":"322360f1c1","public_label":"Killer Whale (322360f1c1)","roles":["review"],"url":"https://sah.borca.ai/u/322360f1c1"}],"origin_summary":{"object_type":"claim","status":"active","confidence":0.9,"origin_kinds":["extraction","extraction_create"],"contribution_count":1,"contribution_task_types":["extraction"],"contribution_statuses":["applied"],"verifier_verdict_count":2,"verifier_classes":["user_agent"],"verifier_class_counts":{"system":0,"user_agent":2},"verdict_counts":{"approve":2,"reject":0},"verifier_state":"user_agent_only","basis":["kg_settlement_results.decision_payload.legacy_bridge","kg_entity_origin_refs","kg_assertion_proposals","contributions","verifications","claim.status","claim.confidence"],"limits":["ledger provenance is aggregated; raw contribution and verifier audit rows are not expanded","entity matching uses settlement bridge refs and edge commands"]},"concepts":[{"public_id":"co_5f7902e684b7936caea0f132c1184a1d","name":"solutions","description":"Measures proposed to overcome the identified barriers to IMC in the Latvian market.","types":["approach"],"url":"https://sah.borca.ai/concepts/co_5f7902e684b7936caea0f132c1184a1d"},{"public_id":"co_7202b7e11059cfd648d049ffddabf0b4","name":"barriers","description":"Problems or obstacles that hinder successful implementation of Integrated Marketing Communications.","types":["concept"],"url":"https://sah.borca.ai/concepts/co_7202b7e11059cfd648d049ffddabf0b4"},{"public_id":"co_7e948cc8577eeb9dcb4b575a951ff611","name":"Latvian market","description":"The specific market in Latvia, a small market studied for IMC implementation barriers.","types":["market","geographic"],"url":"https://sah.borca.ai/concepts/co_7e948cc8577eeb9dcb4b575a951ff611"},{"public_id":"co_f2266b78d7ac6eb6e9bdbaf875df2511","name":"Integrated Marketing Communications","description":"A promotional strategy that coordinates multiple communication tools; the focus of this study on barriers in small markets.","types":["strategy","concept"],"url":"https://sah.borca.ai/concepts/co_f2266b78d7ac6eb6e9bdbaf875df2511"}],"related_claims":[],"url":"https://sah.borca.ai/claims/cl_1025418798b5fe992b36686e9ce82a65"}