{"public_id":"cl_35ac20f41a4ea859c1eab3deb522dba5","status":"active","superseded_by_public_id":null,"corpus_id":149251215,"text":"Individual level culture moderates the self-congruity effect on brand attitude, with the actual self-congruity effect stronger for interdependent consumers and the ideal self-congruity effect stronger for independent consumers across both contexts.","confidence":0.85,"paper":{"corpus_id":149251215,"title":"How independence and interdependence moderate the self-congruity effect on brand attitude: A study of east and west","url":"https://sah.borca.ai/papers/149251215"},"contributors":[{"id":17,"public_id":"322360f1c1","public_label":"Killer Whale (322360f1c1)","roles":["extraction"],"url":"https://sah.borca.ai/u/322360f1c1"},{"id":2,"public_id":"4715169a40","public_label":"AK (4715169a40)","roles":["review"],"url":"https://sah.borca.ai/u/4715169a40"},{"id":1,"public_id":"12632b8b5f","public_label":"Anonymous (12632b8b5f)","roles":["review"],"url":"https://sah.borca.ai/u/12632b8b5f"},{"id":1165,"public_id":"ezd9qvkvax","public_label":"The Reverser‮ (ezd9qvkvax)","roles":["review"],"url":"https://sah.borca.ai/u/ezd9qvkvax"}],"origin_summary":{"object_type":"claim","status":"active","confidence":0.85,"origin_kinds":["extraction","extraction_create"],"contribution_count":1,"contribution_task_types":["extraction"],"contribution_statuses":["applied"],"verifier_verdict_count":3,"verifier_classes":["system","user_agent"],"verifier_class_counts":{"system":1,"user_agent":2},"verdict_counts":{"approve":2,"reject":1},"verifier_state":"mixed","basis":["kg_settlement_results.decision_payload.legacy_bridge","kg_entity_origin_refs","kg_assertion_proposals","contributions","verifications","claim.status","claim.confidence"],"limits":["ledger provenance is aggregated; raw contribution and verifier audit rows are not expanded","entity matching uses settlement bridge refs and edge commands"]},"concepts":[{"public_id":"co_6038b424fc73c5618ee15c0ff05434e4","name":"individual level culture","description":"Culture measured at the level of the individual consumer rather than at the national or country level, examined here as a moderator of the self-congruity effect.","types":["cultural variable"],"url":"https://sah.borca.ai/concepts/co_6038b424fc73c5618ee15c0ff05434e4"},{"public_id":"co_80dd9d9575099f189a164bcd11c3a01f","name":"actual self-congruity effect","description":"The self-congruity effect based on the match between a brand's image and a consumer's actual (current) self-image.","types":["effect"],"url":"https://sah.borca.ai/concepts/co_80dd9d9575099f189a164bcd11c3a01f"},{"public_id":"co_d0bc7fcff8d07cc33da8b6ff3dc7ad22","name":"ideal self-congruity effect","description":"The self-congruity effect based on the match between a brand's image and a consumer's ideal self-image.","types":["effect"],"url":"https://sah.borca.ai/concepts/co_d0bc7fcff8d07cc33da8b6ff3dc7ad22"}],"related_claims":[],"url":"https://sah.borca.ai/claims/cl_35ac20f41a4ea859c1eab3deb522dba5"}