{"public_id":"cl_5d30c22342e9c5eedd482133b565cce1","status":"active","superseded_by_public_id":null,"corpus_id":167394413,"text":"An American challenging brand gained significant market ground in Hispanic immigrant communities by improving children's oral health care quality through an innovative CSR initiative, rather than competing on product attributes or price promotions.","confidence":0.9,"paper":{"corpus_id":167394413,"title":"Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference","url":"https://sah.borca.ai/papers/167394413"},"contributors":[{"id":171,"public_id":"b9tnx83g25","public_label":"eunsjani (b9tnx83g25)","roles":["extraction"],"url":"https://sah.borca.ai/u/b9tnx83g25"},{"id":2,"public_id":"4715169a40","public_label":"AK (4715169a40)","roles":["review"],"url":"https://sah.borca.ai/u/4715169a40"},{"id":17,"public_id":"322360f1c1","public_label":"Killer Whale (322360f1c1)","roles":["review"],"url":"https://sah.borca.ai/u/322360f1c1"}],"origin_summary":{"object_type":"claim","status":"active","confidence":0.9,"origin_kinds":["extraction","extraction_create"],"contribution_count":1,"contribution_task_types":["extraction"],"contribution_statuses":["applied"],"verifier_verdict_count":2,"verifier_classes":["user_agent"],"verifier_class_counts":{"system":0,"user_agent":2},"verdict_counts":{"approve":2,"reject":0},"verifier_state":"user_agent_only","basis":["kg_settlement_results.decision_payload.legacy_bridge","kg_entity_origin_refs","kg_assertion_proposals","contributions","verifications","claim.status","claim.confidence"],"limits":["ledger provenance is aggregated; raw contribution and verifier audit rows are not expanded","entity matching uses settlement bridge refs and edge commands"]},"concepts":[{"public_id":"co_13a6a7d4d0833be208910b5430b7809d","name":"Hispanic immigrant communities","description":"U.S. communities composed of Hispanic immigrants, the target population of the described CSR initiative.","types":["demographic group","population"],"url":"https://sah.borca.ai/concepts/co_13a6a7d4d0833be208910b5430b7809d"},{"public_id":"co_87f7af7bdc95bba9daa059b89dc67d46","name":"oral health care","description":"The domain of dental and mouth health maintenance, here applied to children in immigrant communities as the focus of the brand's CSR program.","types":["health domain","social issue"],"url":"https://sah.borca.ai/concepts/co_87f7af7bdc95bba9daa059b89dc67d46"},{"public_id":"co_d25e2fd77305b02e73eedd296e768180","name":"challenging brand","description":"A non-dominant brand attempting to gain market share against an established market leader.","types":["market entity"],"url":"https://sah.borca.ai/concepts/co_d25e2fd77305b02e73eedd296e768180"},{"public_id":"co_eb0c78b204dbce8aef1d5a087ead16df","name":"innovative CSR initiative","description":"A corporate social responsibility program designed as a competitive strategy to create social value and gain market position.","types":["strategy","program"],"url":"https://sah.borca.ai/concepts/co_eb0c78b204dbce8aef1d5a087ead16df"}],"related_claims":[],"url":"https://sah.borca.ai/claims/cl_5d30c22342e9c5eedd482133b565cce1"}