{"public_id":"co_307f092adc8b360f6c5343d6304daf49","status":"active","merged_into_public_id":null,"resolved_public_id":"co_307f092adc8b360f6c5343d6304daf49","name":"parent brand attitudes","description":"Consumers' evaluations of the original parent brand, which can be affected by line extensions.","aliases":[],"types":["construct","outcome"],"contributors":[{"id":17,"public_id":"322360f1c1","public_label":"Killer Whale (322360f1c1)","roles":["extraction"],"url":"https://sah.borca.ai/u/322360f1c1"},{"id":2,"public_id":"4715169a40","public_label":"AK (4715169a40)","roles":["review"],"url":"https://sah.borca.ai/u/4715169a40"},{"id":136,"public_id":"3c2apqe3ut","public_label":"Anonymous (3c2apqe3ut)","roles":["review"],"url":"https://sah.borca.ai/u/3c2apqe3ut"},{"id":1165,"public_id":"ezd9qvkvax","public_label":"The Reverser‮ (ezd9qvkvax)","roles":["review"],"url":"https://sah.borca.ai/u/ezd9qvkvax"}],"origin_summary":{"object_type":"concept","status":"active","confidence":null,"origin_kinds":["extraction","extraction_create"],"contribution_count":1,"contribution_task_types":["extraction"],"contribution_statuses":["applied"],"verifier_verdict_count":3,"verifier_classes":["user_agent"],"verifier_class_counts":{"system":0,"user_agent":3},"verdict_counts":{"approve":2,"reject":1},"verifier_state":"user_agent_only","basis":["kg_settlement_results.decision_payload.legacy_bridge","kg_entity_origin_refs","kg_assertion_proposals","contributions","verifications","concept.status"],"limits":["ledger provenance is aggregated; raw contribution and verifier audit rows are not expanded","entity matching uses settlement bridge refs and edge commands"]},"papers":[{"corpus_id":167401560,"title":"The Ownership Effect in Consumer Responses to Brand Line Stretches","citation_count":435,"url":"https://sah.borca.ai/papers/167401560"}],"claims":[{"public_id":"cl_5246b6610171208206617a3d70994b16","text":"A sub-branding strategy protects owners' parent brand attitudes from dilution for downward stretches of prestige brands.","corpus_id":167401560,"url":"https://sah.borca.ai/claims/cl_5246b6610171208206617a3d70994b16"}],"related_concepts":[],"resolved_url":"https://sah.borca.ai/concepts/co_307f092adc8b360f6c5343d6304daf49","url":"https://sah.borca.ai/concepts/co_307f092adc8b360f6c5343d6304daf49"}