Raphael Odoom

PROFILE

Homepage
No homepage is listed.
ORCID
No ORCID is listed.
Affiliations
No affiliations are listed.
Aliases
No aliases are listed.
Publication record
18 papers · 165 citations · H-index 7

PAPERS

Storytelling in heritage tourism: the role of storytellers in shaping diasporic visitor experience and promoting Ghanaian heritage
20260 citationsauthor #3
Understanding How the Dimensions of Brand Choice Influence Customer Loyalty Among Ghanaian University Students: The Trust-Commitment Theory Perspective
20250 citationsauthor #2
Sustainable digital marketing practices and consumer brand engagement – a brand reputation mediation investigation
202512 citationsauthor #1
Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits
20250 citationsauthor #2
Exploring consumer education and empowerment as a pathway to brand reputation and brand engagement in sustainable digital marketing
20252 citationsauthor #1
Brand hate experiences and the role of social media influencers in altering consumer emotions
202415 citationsauthor #1
Social media, misinformation and fake news in the pandemic: the dominant gaps and future research avenues
20246 citationsauthor #3
The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude
20245 citationsauthor #4
Fueling Trust and Loyalty Toward Oil Marketing Companies (OMCs) in Ghana: The Role of Corporate Reputation and Distribution Intensity
20241 citationsauthor #2
Social Media, Misinformation and Fake News in the Pandemic: A Systematic Review Detailing the Dominant Gaps and Future Research Avenues
20231 citationsauthor #3
Digital content marketing and consumer brand engagement on social media- do influencers’ brand content moderate the relationship?
202325 citationsauthor #1
Perceptions underlying road safety behaviours of drivers in urban Ghana – a health-belief and planned behaviour perspective
20237 citationsauthor #1
The effect of corporate reputation on customer loyalty in the Ghanaian banking industry: the role of country-of-origin
202310 citationsauthor #3
Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits
20231 citationsauthor #3
Consumer acceptance of online display advertising - the effects of ad characteristics and attitude toward online advertising
20221 citationsauthor #3
Examining students’ satisfaction with online learning during the Covid-19 pandemic - an extended UTAUT2 approach
202237 citationsauthor #2
Service brand avoidance in business-to-business relationships
20225 citationsauthor #2
Healthcare branding: Insights from Africa into health service customers’ repeat patronage intentions
201939 citationsauthor #3

TIMELINE

2019 39 citations

2022 43 citations

2023 44 citations

2024 27 citations

2025 14 citations

2026 0 citations

Raphael Odoom

PROFILE

PAPERS

TIMELINE

COAUTHOR MAP

CONCEPT FOOTPRINT