Harley Krohmer

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Harley Krohmer
Publication record
82 papers · 4,219 citations · H-index 18

PAPERS

The Phenomenon of Creepiness in a Digital Marketing World
20250 citationsauthor #4
Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders
20251 citationsauthor #4
A Typology of Consumer Brand Defenders
20200 citationsauthor #4
A de-biased direct question approach to measuring consumers' willingness to pay
202029 citationsauthor #3
Creepiness in Personalized Online Advertising
20200 citationsauthor #3
The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury?
202049 citationsauthor #7
A Typology of Consumer Brand Defenders: When Egoists, Justice Fighters and Brand Fans Defend your Brand
20201 citationsauthor #4
The Retirement Planning Crisis: Finding a Way Out with a Consumer Behavior Perspective
20204 citationsauthor #2
Digitization of Customer Experience in Luxury
20190 citationsauthor #3
How Consumer Brand Sabotage Affects Observing Consumers: Buffering Versus Amplifying Effects of Consumers’ Prior Self-Brand Connections
20191 citationsauthor #4
The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers’ preferences for loud versus quiet luxury?
20190 citationsauthor #6
Creepiness in personalized online marketing: Concept, measurement, and consequences
20190 citationsauthor #3
What really matters for startups in luxury: entrepreneurial luxury excellence
20193 citationsauthor #4
What Drives Consumers to Defend Your Brand Against Criticism? Egoistic versus Altruistic Motives
20190 citationsauthor #4
When Consumer Brand Sabotage Harms Other Consumers Relationship With the Brand
20181 citationsauthor #3
The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer
201828 citationsauthor #3
The Phenomenon of Brand Noise and Related Consumer Preferences in the Luxury Industry
20180 citationsauthor #3
How Should Retailers Deal with Consumer Sabotage of a Manufacturer Brand?
20185 citationsauthor #3
2-J: Consumer Brand Sabotage: When and Why Does It Cause Damage Among Other Consumers?
20170 citationsauthor #3
How Should Retailers Respond to Consumer Brand Sabotage
20170 citationsauthor #3
Consumer Brand Sabotage : When and Why Does it Cause Damage among Consumers?
20170 citationsauthor #3
When Consumers Harm Your Brand - The Phenomenon of Consumer Brand Sabotage
20168 citationsauthor #3
Response Strategies to Negative Electronic Word-of-Mouth and Marketing Performance: The Moderating Role of Message Credibility
20160 citationsauthor #4
Consumer Brand Sabotage – Phenomenon and Managerial Challenges
20160 citationsauthor #3
When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
2016239 citationsauthor #3
Service Brand Relationship Quality
2015107 citationsauthor #2
“Therapeutic Advertising”: When Do Female Consumers Really Benefit?
20150 citationsauthor #3
Success Factors for the Implementation of an Intended Brand Personality: Conceptual Framework and Empirical Study in the Swiss Luxury Industry
20150 citationsauthor #2
Psychological distance of consumers’ selves: reality vs. ideals
20140 citationsauthor #3
Cross-Cultural Differences in Luxury Consumption: an Empirical Comparison between Japanese and Swiss Consumers
20140 citationsauthor #3
How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products
201336 citationsauthor #3
Implementing an intended brand personality: a dyadic perspective
2012100 citationsauthor #3
Measuring the Cult Status of Brands. Conceptual Considerations and Scale Development
20121 citationsauthor #5
Price Raise Or Quantity Decrease: Choosing The Optimal Price Increase Strategy For Consumer Goods
20120 citationsauthor #3
Measuring Consumers’ Willingness to Pay. Which Method Fits Best?
201211 citationsauthor #3
How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches
2011457 citationsauthor #3
Implementing an intended brand personality: a dyadic perspective
20110 citationsauthor #3
Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies
20110 citationsauthor #4
How Should We Measure Consumers ’ Willingness to Pay ? An Empirical Comparison of State-ofthe-Art Approaches
20112 citationsauthor #3
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
20111,281 citationsauthor #2
How to Position Brands to Attract Narcissistic Consumers: Authentic versus Aspirational Branding
20110 citationsauthor #4
Characteristics of Cult Brands
20101 citationsauthor #4
The Consumer's Judgment of and Response to Emotional Authenticity - A Qualitative Study
20100 citationsauthor #1
Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality
20102 citationsauthor #3
The Consumer's Perception of the Emotional Authenticity of an Advertising Spokesperson - Theoretical Discussion and Qualitative Study
20100 citationsauthor #2
Performance Implications of Consumers' Emotional and Cognitive Relationship with Brands: A Differentiated View on Brand Relationship Quality
20100 citationsauthor #3
Performance Implications of Emotional versus Cognitive Brand Relationship Quality: An Empirical Study of Frequent Flyers in the Airline Industry
20100 citationsauthor #3
Brand Personality Implementation
20100 citationsauthor #3
Sales leadership effectiveness. Meta-analysis and assessment of causal effects
20094 citationsauthor #2
Governance of International Business Relationships: A Cross-Cultural Study on Alternative Governance Modes
200945 citationsauthor #3
Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements, Proceedings of the 38th EMAC Conference
20093 citationsauthor #4
How Should We Measure Consumers' Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Proceedings of the AMA 2009 Summer Educators' Conference
20090 citationsauthor #3
Who Should We Ask When Measuring Consumers' Willingness to Pay for Product Innovations?, Proceedings of the AMA 2009 Summer Educators' Conference
20090 citationsauthor #3
Managerial Challenges Among Marketing, Sales, and Finance Actors
20092 citationsauthor #2
How should we measure consumers' willingness to pay? An empirical comparison of State-of-the-Art approaches
200915 citationsauthor #3
How Should We Measure Consumers' Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Proceedings of the 38th EMAC Conference
20090 citationsauthor #3
Who Should We Ask When Measuring Consumers' Willingness to Pay for Product Innovations?, Proceedings of the 38th EMAC Conference
20091 citationsauthor #3
How should we ask when measuring consumers' willingness to pay for product innovations
20090 citationsauthor #3
The fit between brand personality and consumers' self. The importance of actual versus ideal self for brand performance
20092 citationsauthor #1
Marketing Management : A Contemporary Perspective
200951 citationsauthor #3
The marketing-sales-finance triangel
20093 citationsauthor #2
Key success factors in the implementation of an intended brand personality. A Dyadic perspective
20090 citationsauthor #1
Configurations of Marketing and Sales: A Taxonomy
2008268 citationsauthor #3
When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers' Involvement in the Direct Elicitation of Reservation Prices, Proceedings of the AMA 2008 Winter Educators' Conference
20080 citationsauthor #2
When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers' Involvement in the Direct Elicitation of Reservation Prices
20081 citationsauthor #2
Performance Implications of Celebrity Endorsers - How an Image Fit between the Celebrity and the Brand affects an Image Transfer
20081 citationsauthor #2
The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study
20071 citationsauthor #1
Integrating and Extending our Understanding of the Marketing-Finance Interface and its Performance Implications
20071 citationsauthor #2
The Marketing-Finance Interface: An Integrative Conceptual Framework and Performance Implications
20072 citationsauthor #3
Leadership in Marketing: Specific Challenges and Managerial Action
20070 citationsauthor #2
The Fit Between Brand Personality and Consumer's Self: The Importance of Self-Congruence for Brand Performance
200710 citationsauthor #1
Eliciting Consumers' Willingness to Pay with Self-Explicated Approaches: Conceptual Discussion and Empirical Study
20061 citationsauthor #2
Measuring Consumers' Willingness to Pay with the Contingent Valuation Approach
20061 citationsauthor #1
Antecedents of Perceived Store Price Level: An Integrated Model
20060 citationsauthor #2
The Interaction Between a Brand's Personality and Its Consumers: Performance Implications and Implementation Issues
20061 citationsauthor #1
A Strategy Implementation Perspective of Market Orientation
2004233 citationsauthor #2
Customer Satisfaction in Transnational Buyer–Supplier Relationships
2002157 citationsauthor #2
Should marketing be cross-functional? Conceptual development and international empirical evidence
2002192 citationsauthor #1
Global Gold: Panning for Profits in Foreign Markets
20000 citationsauthor #1
STRATEGIC CONSENSUS AND PERFORMANCE : THE ROLE OF STRATEGY TYPE AND MARKET-RELATED DYNAMISM
1999159 citationsauthor #2
Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism
1999170 citationsauthor #2
Marketing's Influence within the Firm
1999534 citationsauthor #3

TIMELINE

1999 863 citations

2000 0 citations

2002 349 citations

2004 233 citations

2006 3 citations

2007 14 citations

2008 270 citations

2009 126 citations

2010 3 citations

2011 1,740 citations

2012 112 citations

2013 36 citations

2014 0 citations

2015 107 citations

2016 247 citations

2017 0 citations

2018 34 citations

2019 4 citations

2020 83 citations

2025 1 citations

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