The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants

No abstract is available for this paper.

• Publication year

  2016

• Venue

  Journal of Marketing Research

• Publication date

  2016-10-01

• Fields of study

  Business

• Identifiers
  DOI 10.1509/jmr.14.0347
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Favoring the Winner or Loser in Repeated Contests

  2013cited by this paper
• An approximate dynamic programming approach to solving dynamic oligopoly models

  2012cited by this paper
• An Inverse-Optimization-Based Auction Mechanism to Support a Multi-Attribute Rfq Process

  2011cited by this paper
• Bid Preference Programs and Participation in Highway Procurement Auctions

  2011cited by this paper
• Asymmetric first-price auctions with uniform distributions: analytic solutions to the general case

  2010cited by this paper
• A Comparison of Buyer-Determined and Price-Based Multiattribute Mechanisms

  2007cited by this paper
• Asymmetric Auctions

  2007cited by this paper
• You have printed the following article : The Costs and Benefits of Ownership : A Theory of Vertical and Lateral Integration

  2007influential reference
• Participation in auctions

  2007cited by this paper
• The Changing Architecture of Advertising Agencies

  2006cited by this paper
• Asymmetry in Procurement Auctions: Evidence from Snow Removal Contracts*

  2006cited by this paper
• An Inverse-Optimization-Based Auction Mechanism to Support a Multiattribute RFQ Process

  2003cited by this paper
• Procurement favouritism and technology adoption

  2002cited by this paper
• Efficient Rent Seeking

  2001cited by this paper
• Equilibrium in Sealed High Bid Auctions

  2000cited by this paper
• Sequentially Optimal Auctions

  1997cited by this paper
• Equilibrium in Auctions with Entry

  1994cited by this paper
• Sleeping with the Enemy: Should Competitors Share the Same Advertising Agency?

  1994cited by this paper
• Scale and Scope Effects on Advertising Agency Costs

  1993cited by this paper
• Government procurement and international trade

  1989cited by this paper
• Competitive bidding with entry costs

  1985cited by this paper
• Toward a theory of the rent-seeking society

  1982cited by this paper
• Counterspeculation, Auctions, And Competitive Sealed Tenders

  1961cited by this paper

• How Do Advertising Agencies Respond to Incentives?: Perceptions of Creativity in Competitive Account Reviews and Pay-for-Performance Compensation

  2025cites this paper
• Transaction Costs, Participation, and the Cost-Effectiveness of Reverse Auctions: Evidence from a Laboratory Experiment

  2024cites this paper
• The impact of investor sentiment on firms’ green total factor productivity—facilitator or inhibitor?

  2023cites this paper
• Selecting and Remunerating Advertising Agencies: A Signaling Theoretical Perspective

  2023cites this paper
• A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency

  2022cites this paper
• Reducing Biases in Advertising Effectiveness Research: New Meta-Analytic Evidence

  2022cites this paper
• The Rise and Fall of the 15%: Evolution of Advertising Agency Compensation

  2021cites this paper
• Inefficiencies in Digital Advertising Markets

  2019cites this paper