Enhancing purchase intention through social media brand community: the roles of social presence, interactivity, and peer motivation

No abstract is available for this paper.

• Publication year

  2016

• Venue

  International Conference on Evolutionary Computation

• Publication date

  2016-08-17

• Fields of study

  Computer Science, Business, Psychology

• Identifiers
  DOI 10.1145/2971603.2971625
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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