The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising

No abstract is available for this paper.

• Publication year

  2009

• Venue

  Journal of Current Issues & Research in Advertising

• Publication date

  2009-03-01

• Fields of study

  Business, Psychology

• Identifiers
  DOI 10.1080/10641734.2009.10505259
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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