The Cultural Dimension of Global Business

Features This text takes a unique four-step approach to studying the cultural environment of global business. It shows the reader how to: Explore the relationship between the discipline of cultural anthropology, its central concept of culture, and the conduct of global business (ex. p. 24) Become culturally self-aware in global business (ex. p. 30) Build and maintain relationships through verbal and nonverbal communication (ex. p. 82, 126) Understand global business processes using a cross-cultural perspective (ex. p. 149, 176) Use cross-cultural scenarios to explore cultural similarities and differences (ex. p. 98, 134, 162) Assessment - Chapter quizzes and flashcards offer immediate feedback and report directly to the gradebook. Writing and Research - A wide range of writing, grammar and research tools and access to a variety of academic journals, census data, Associated Press newsfeeds, and discipline-specific readings help you hone your writing and research skills. Career Footprint - This feature explores industry-related career profiles and helps students learn about various career options.

• Publication year

  2017

• Venue

  Unknown venue

• Publication date

  2017-03-27

• Fields of study

  Sociology, Business, Psychology

• Identifiers
  DOI 10.4324/9781315411019
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• No references are available for this paper.

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