This research aims to analyse the acceptance of Go-Ride, motorbike taxibooking application, using Unified Theory of Acceptance and Usage of Technology(UTAUT) model. The uniqueness of this study is that it integrates risk into the UTAUTmodel. Four variables were used as independent variables including peformanceexpectancy, effort expectancy, social influence and facilitating condition. Meanwhile,three variables are used as moderating variables: gender, age and experience.University students were selected as respondent because young age people tends to bemore risk takers in comparison to the old one. According 151 data samples collectedfrom university students, the results demonstrated that acceptance of Go-Ridetechnology influenced by four factors: performance expectancy, effort expectancy,social influence and behavioral intention On the otherhand, performance risk, financialrisk, time risk and facilitating condition do not support to the acceptance and USAge ofGo-Ride technolology.
INTEGRASI ASPEK RISIKO DALAM MODEL UNIFIED THEORY OF ACCEPTANCE AND USAGE OF TECHNOLOGY UNTUK MENGANALISIS PENERIMAAN TEKNOLOGI GO-RIDE
Published 2018 in Unknown venue
ABSTRACT
PUBLICATION RECORD
- Publication year
2018
- Venue
Unknown venue
- Publication date
2018-03-09
- Fields of study
Business, Psychology, Computer Science
- Identifiers
- External record
- Source metadata
Semantic Scholar
CITATION MAP
EXTRACTION MAP
CLAIMS
CONCEPTS
- facilitating condition
The degree to which technical support and resources are available for using the technology.
Aliases: FC
- financial risk
The perceived possibility of monetary loss or extra cost from using the technology.
Aliases: FR
- go-ride technology
The motorbike taxi booking application examined as the target technology for acceptance analysis.
Aliases: Go-Ride, Go-Ride application
- performance expectancy
The belief that using the technology will help users achieve better performance or usefulness.
Aliases: PE
- performance risk
The perceived possibility that the technology will fail to perform as expected.
Aliases: PR
- risk integration
The addition of risk-related variables to the UTAUT-based acceptance analysis.
Aliases: integrating risk
- social influence
The perceived pressure or encouragement from other people regarding use of the technology.
Aliases: SI
- time risk
The perceived possibility that using the technology will waste time or take too long.
Aliases: TR
- utaut model
The Unified Theory of Acceptance and Usage of Technology framework used as the main acceptance model in the study.
Aliases: Unified Theory of Acceptance and Usage of Technology, UTAUT
REFERENCES
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