Given the growth of multinationals, it is important that managers learnwhether strategic planning enhances firm performance in cross-cultural situations.Using an international sample of firms, this study found that the generalplanning-performance model is relevant across the cultures sampled. While thereappears to be little direct relationship between culture and planning, culture didmoderate the planning-performance relationship. Furthermore, specific culturalvalues were found to account for some of the cross-cultural differences in theplanning-performance relationship. Implications for management and futureresearch are discussed.
The Strategic Planning Process and Performance Relationship: Does Culture Matter?
Published 2007 in Journal of business strategies
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- Publication year
2007
- Venue
Journal of business strategies
- Publication date
2007-03-22
- Fields of study
Business, Economics
- Identifiers
- External record
- Source metadata
Semantic Scholar
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