The Strategic Planning Process and Performance Relationship: Does Culture Matter?

Richard C. Hoffman

Published 2007 in Journal of business strategies

ABSTRACT

Given the growth of multinationals, it is important that managers learnwhether strategic planning enhances firm performance in cross-cultural situations.Using an international sample of firms, this study found that the generalplanning-performance model is relevant across the cultures sampled. While thereappears to be little direct relationship between culture and planning, culture didmoderate the planning-performance relationship. Furthermore, specific culturalvalues were found to account for some of the cross-cultural differences in theplanning-performance relationship. Implications for management and futureresearch are discussed.

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