Assessing the profitability of cooperative advertising programs in competing channels

No abstract is available for this paper.

• Publication year

  2017

• Venue

  International Journal of Production Economics

• Publication date

  2017-05-01

• Fields of study

  Business, Economics

• Identifiers
  DOI 10.1016/J.IJPE.2017.02.008
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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