Supply Chain Decision Analysis Based on Risk-Aversion and Cost Information Asymmetry

This paper analyzes the impact of risk aversion and retailer’s cost lied factor on supply chain decision-making in a hybrid channel supply chain system consisting of a risk-averse manufacturer and a retailer. According to the expected utility maximization theory, this paper gets the optimal decision of the manufacturer and retailer. First, it analyzes the impact of risk aversion factor on pricing decisions of supply chain members when the information of the retailer’s cost is public. Next, this paper considers the fact that the retailer has advantages on cost information, analyzes the relations between the retailer’s optimal cost lied factor and each parameter.

• Publication year

  2019

• Venue

  Journal of Service Science and Management

• Publication date

  2019-04-22

• Fields of study

  Business, Economics

• Identifiers
  DOI 10.4236/JSSM.2019.123030
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• Optimal pricing contracts and level of information asymmetry in a supply chain

  2018cited by this paper
• Pricing strategy and coordination in a dual channel supply chain with a risk-averse retailer

  2016cited by this paper
• Pricing decisions and strategies selection of dominant manufacturer in dual-channel supply chain

  2012cited by this paper
• Risk tolerance and a retailer's pricing and ordering policies within a newsvendor framework

  2012cited by this paper
• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains

  2011cited by this paper
• Seller-buyer models of supply chain management with an asymmetric information structure

  2010cited by this paper
• Production , Manufacturing and Logistics Would a risk-averse newsvendor order less at a higher selling price ?

  2009cited by this paper
• Vertical cost information sharing in a supply chain with value-adding retailers

  2008cited by this paper
• Pricing and volume discounting for a dominant retailer with uncertain manufacturing cost information

  2007cited by this paper
• Considering asymmetrical manufacturing cost information in a two-echelon system that uses price-only contracts

  2006cited by this paper
• Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

  2003cited by this paper
• Supplier‐buyer contracting: Asymmetric cost information and cutoff level policy for buyer participation

  2001cited by this paper
• Contracting to Assure Supply: How to Share Demand Forecasts in a Supply Chain

  2001cited by this paper
• A Supplier's Optimal Quantity Discount Policy Under Asymmetric Information

  2000cited by this paper

• No citing papers are available for this paper.