Brand engagement vs. brand attachment: which boundaries?

No abstract is available for this paper.

• Publication year

  2011

• Venue

  Micro & Macro Marketing

• Publication date

  Unknown publication date

• Fields of study

  Business

• Identifiers
  DOI 10.1431/35139
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• No references are available for this paper.

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