Keeping Brands Moving. Putting Social Media to the Test: How the FMCG Industry Uses Social Networks for Creating Brand Awareness

No abstract is available for this paper.

• Publication year

  2013

• Venue

  Global Journal on Technology

• Publication date

  2013-06-23

• Fields of study

  Business

• Identifiers

  No identifiers available.

• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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