The influence of marketing and innovation investments on alliance type choice

No abstract is available for this paper.

• Publication year

  2015

• Venue

  Journal of Business & Industrial Marketing

• Publication date

  2015-05-27

• Fields of study

  Business

• Identifiers
  DOI 10.1108/JBIM-03-2013-0050
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• New Products: The Antidote to Private Label Growth?

  2012cited by this paper
• Returns on Research and Development for 1990s New Drug Introductions

  2012cited by this paper
• Building capabilities to manage strategic alliances

  2011cited by this paper
• When are assets complementary? star scientists, strategic alliances, and innovation in the pharmaceutical industry

  2011cited by this paper
• A Logit Model of Brand Choice Calibrated on Scanner Data

  2011cited by this paper
• Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory

  2009cited by this paper
• Marketing Alliances, Firm Networks, and Firm Value Creation

  2009cited by this paper
• The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation Than Others.

  2008cited by this paper
• Performance of serial acquirers: toward an acquisition program perspective

  2008cited by this paper
• Performance Implications of Firm Resource Interactions in the Acquisition of R&D-Intensive Firms

  2008cited by this paper
• Working with Rivals: The Impact of Competitor Alliances on Financial Performance

  2007cited by this paper
• Precarious collaboration: Business survival after partners shut down or form new partnerships

  2007cited by this paper
• Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?

  2007cited by this paper
• Simple rules for making alliances work.

  2007cited by this paper
• Balancing Exploration and Exploitation in Alliance Formation

  2006cited by this paper
• Resolving the Capability–Rigidity Paradox in New Product Innovation

  2005cited by this paper
• Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction

  2005cited by this paper
• The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?

  2005cited by this paper
• Friends or Strangers? Firm-Specific Uncertainty, Market Uncertainty, and Network Partner Selection

  2004cited by this paper
• Exploration and Exploitation Alliances in Biotechnology: A System of New Product Development

  2004cited by this paper
• Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation

  2004cited by this paper
• Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis

  2003cited by this paper
• Requirements for successful marketing alliances

  2003cited by this paper
• Research as innovation: Rewards, perils, and guideposts for research and reviews in marketing

  2003cited by this paper
• Incumbent's advantage through exploiting complementary assets via interfirm cooperation

  2001cited by this paper
• The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective

  2001cited by this paper
• An Examination of Organizational Factors Influencing New Product Success in Internal and Alliance-Based Processes

  2000cited by this paper
• Interorganizational alliances and the performance of firms: A study of growth and innovation rates i

  2000cited by this paper
• Redeployment of Brands, Sales Forces, and General Marketing Management Expertise following Horizontal Acquisitions: A Resource-Based View

  1999cited by this paper
• Success in High-Technology Markets: is Marketing Capability Critical?

  1999cited by this paper
• Alliances and networks

  1998cited by this paper
• Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers:

  1998cited by this paper
• Market-Based Assets and Shareholder Value: A Framework for Analysis

  1998cited by this paper
• Differential Learning and Interaction in Alliance Dynamics: a Process and Outcome Discrepancy Model

  1998cited by this paper
• Technology strategy and financial performance: Examining the moderating role of the firm's competitive environment

  1996cited by this paper
• Generalizing What Is Known About Temporal Aggregation and Advertising Carryover

  1995cited by this paper
• Interfirm cooperation and startup innovation in the biotechnology industry

  1994cited by this paper
• How to Reduce Market Penetration Cycle Times

  1993cited by this paper
• The myopia of learning

  1993cited by this paper
• Organizing Successful Co-Marketing Alliances

  1993cited by this paper
• Core capabilities and core rigidities: A paradox in managing new product development: Strategic Management Journal, 13, 111–125 (Summer 1992)

  1992cited by this paper
• Towards a theory of business alliance formation

  1992cited by this paper
• Firm Resources and Sustained Competitive Advantage

  1991cited by this paper
• The transaction costs theory of joint ventures: an empirical study of Japanese subsidiaries in the united states

  1991cited by this paper
• Exploration and exploitation in organizational learning

  1991cited by this paper
• Joint Ventures and the Option to Expand and Acquire

  1991cited by this paper
• Rationalizability, Learning, and Equilibrium in Games with Strategic Complementarities

  1990cited by this paper
• Asset stock accumulation and sustainability of competitive advantage

  1989cited by this paper
• Developing Buyer-Seller Relationships:

  1987cited by this paper
• Learning from Experience in Organizations

  1985cited by this paper

• Contracting Supply Chains Considering Retailers’ Marketing Efforts

  2024cites this paper
• Carbon emission reduction and green marketing decisions in a two-echelon low-carbon supply chain considering fairness concern

  2022cites this paper
• Making better foreign friendships: the effects of increased cultural diversity in alliance portfolios and portfolio configuration decisions on firm performance

  2021cites this paper
• Incidencia de la innovación en marketing en el rendimiento empresarial: una aplicación basada en modelamiento con ecuaciones estructurales

  2020cites this paper
• The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments

  2020cites this paper
• From external information to marketing innovation: the mediating role of product and organizational innovation

  2018cites this paper
• Knowledge Management in Collaborative Manufacturing Food Companies Performances: Twin Impacts of Learning and Innovation

  2016cites this paper