A Contingency Approach to Marketing Mix Adaptation and Performance in International Marketing Relationships

No abstract is available for this paper.

• Publication year

  2002

• Venue

  Unknown venue

• Publication date

  2002-06-01

• Fields of study

  Business, Economics

• Identifiers
  DOI 10.2139/SSRN.881841
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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