A Practical Price Optimization Approach for Omnichannel Retailing

Published 2019 in INFORMS Journal on Optimization

ABSTRACT

Consumers are increasingly navigating across sales channels to maximize the value of their purchase. The existing retail practices of pricing channels either independently or matching competitor pr...

PUBLICATION RECORD

Publication year
2019
Venue
INFORMS Journal on Optimization
Publication date
2019-07-01
Fields of study
Business, Economics, Computer Science
Identifiers
DOI 10.1287/IJOO.2019.0018
External record
Open on Semantic Scholar
Source metadata
Semantic Scholar

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