”Kansa ei enää tottele”: Karppaus individualistisen ja universalistisen ravitsemuspuheen ristiaallokossa Helsingin Sanomissa vuosina 2010–2012

Karppaus eli vähähiilihydraattinen ruokavalio oli Suomessa vuosina 2010 ja 2011 toistuva aihe valtamediassa. Näkyvä julkinen keskustelu on herättänyt kysymyksiä median roolista terveellisen syömisen määrittelijänä. Tässä artikkelissa tarkastellaan, miten karppausta määriteltiin ja minkälaisia toimijoita karppauskeskusteluun osallistui Helsingin Sanomissa vuosina 2010-2012. Keskustelulle oli ominaista lehden toimituksen vahvat kannanotot ja kääntyminen lukijoihin päin maallikkojen kokemuksia korostamalla. Karppaus näyttäytyi lehden teksteissä myöhäismodernina ilmiönä, jossa yksilöllisyyttä korostava puhe ravitsemuksesta haastoi universalistisiin arvoihin nojaavan perinteisen asiantuntijapuheen.

• Publication year

  2014

• Venue

  Sosiaalilääketieteellinen Aikakauslehti

• Publication date

  2014-04-07

• Fields of study

  Not labeled

• Identifiers
  DOI 10.23990/sa.41365
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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