Public Relations as a Defense Mechanism Against Discriminatory Propaganda

Bu calismanin amaci “marjinal” organizasyonlar ve bireylere karsi yurutulen propaganda calismalarinin ve LGBT organizasyonlarinin propaganda surecinde halkla iliskileri yontem ve araclarini nasil propaganda konusuna deginilmis ve onyargilar ve steorotipler uzerinden yurutulen escinsellik karsiti propaganda calismalari; kaynaklanma sebepleri, kullanim gerekceleri, alt temalari ve cesitli ornekleri ile incelenmistir. Calismanin halkla iliskilere bolumunde ise; imaj ve itibar yonetimi, arastirma sureci, hedef kitle analizi, mesaj stratejisi ve ikna gibi konular baglaminda propaganda faaliyetlerine karsi kullanilabilecek taktik ve stratejiler aktarilmistir.

• Publication year

  2019

• Venue

  Ege Academic Review

• Publication date

  2019-04-30

• Fields of study

  Not labeled

• Identifiers
  DOI 10.21121/EAB.451066
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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