An application of brand personality to advergames: The effect of company attributes on advergame personality

No abstract is available for this paper.

• Publication year

  2017

• Venue

  Computers in Human Behavior

• Publication date

  2017-04-01

• Fields of study

  Computer Science, Business, Psychology

• Identifiers
  DOI 10.1016/j.chb.2016.12.035
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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