Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews

This research investigates how firms can actively manage consumer-generated reviews in the form of highlighting authentic reviews on review platforms. While highlighting a positive review is expect...

• Publication year

  2019

• Venue

  Information systems research

• Publication date

  2019-07-19

• Fields of study

  Business, Computer Science

• Identifiers
  DOI 10.1287/ISRE.2018.0807
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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