Exploring the Concept of Mobile Viral Marketing through Case Study Research

Dietmar G. Wiedemann

Published 2007 in Mobile und Ubiquitäre Informationssysteme

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PUBLICATION RECORD

  • Publication year

    2007

  • Venue

    Mobile und Ubiquitäre Informationssysteme

  • Publication date

    Unknown publication date

  • Fields of study

    Business, Computer Science

  • Identifiers

    No identifiers available.

  • External record

    Open on Semantic Scholar

  • Source metadata

    Semantic Scholar

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