Exposure to half-dressed women and economic behavior

Images of half-dressed women are ubiquitous in advertising and popular culture. Yet little is known about the potential impacts of such images on economic decision making. We randomize 648 participants of both genders to advertising images including either women in bikini or underwear, fully dressed women, or no women, and examine the effects on risk taking, willingness to compete and math performance in a lab experiment. We find no treatment effects on any outcome measure for women. For men, our results indicate that men take more risk after having been exposed to images of half-dressed women compared to no women.

• Publication year

  2019

• Venue

  Journal of Economic Behavior and Organization

• Publication date

  2019-12-01

• Fields of study

  Not labeled

• Identifiers
  DOI 10.1016/j.jebo.2019.10.017
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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