Who is Credible (and Where)? Using Virtual Reality to Examine Credibility and Bias of Perceived Race/Ethnicity in Urban/Suburban Environments

Abstract This study evaluates perceptions of race/ethnicity in connection to geography of urban/suburban neighborhoods. The study takes place in a region mostly populated by people identifying as Hispanic, which is reflected in the participant demographics. Before answering the survey questions, the study used Virtual Reality to immerse participants into the scene, and to develop a more realistic experience. Results indicated that perceptions of geography have a greater impact than perceptions of race/ethnicity in terms of assumed credibility. These results challenge stereotypes that are created and commonly perpetuated in our society.

• Publication year

  2020

• Venue

  Howard Journal of Communications

• Publication date

  2020-01-20

• Fields of study

  Not labeled

• Identifiers
  DOI 10.1080/10646175.2020.1714514
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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