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Creating Space for an Alternative Discourse in the Context of Neoliberal Hegemony: The Case of a Long-Standing NGO

Ann Duval,Y. Gendron

Published 2020 in Administrative Theory & Praxis

ABSTRACT

This article contributes to a better understanding of how to create space for an alternative discourse, despite increased dominance of neoliberal ideas (particularly as sustained by donor control). In a detailed case study, we show how an international non-governmental organization (NGO) endeavors to build a reputation of expertise centered on the dynamic adaptation of the market and participatory (i.e., grassroots, solidarity-focused) discourses. By producing and disseminating what it hopes to be convincing hybrid artifacts (e.g., in the form of guidelines and articles) that exhibit this expertise, the NGO aims to establish the credibility needed for hybrid artifacts (and the alternative participatory discourse that they carry) to be endorsed, solicited and eventually, adopted by donors and other actors in international development. By highlighting strategic behavior outside the typical confines of funding transactions, our findings shift the focus from shorter-term to longer-term strategizing. Ultimately, our case study illustrates how an organization, against the power of control over financial resources, endeavors to cultivate a counter discourse through the “soft” power of expertise.

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