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ACHIEVING BUSINESS PERFORMANCE THROUGH ETHICAL BUSINESS PRACTICES

Valerie P. Denney

Published 2018 in Global journal of business disciplines

ABSTRACT

Ethical leadership can be a key driver of corporate behavior but it is an individual’s sense of ethics that has an impact on business success. Despite the plethora of academic, government, and industry studies, it remained unclear whether investing in ethics provided a competitive advantage for businesses. The purpose of this qualitative, ethnographic case study was to examine how the internal stakeholders in a single business defined and applied ethics and what elements of the business culture and competitive environment affected decision-making. This research was conducted as part of a doctoral dissertation on behavioral ethics using JWD Technologies (pseudonym) which is a for profit engineering and manufacturing company. Through this research, the business values and culture were demonstrated through a focus on pride in the quality of the delivered product through a disciplined, continuous improvement, cooperation, teamwork, and leadership excellence. Key leadership characteristics included being engaged, accessible, credible, trustworthy, stable, and able to relate to the people. The keys for optimizing the culture were moral fortitude including a strong ethical tone, voicing opinions, transparent communications, and individual accountability, consistent with prior literature. The informants demonstrated that effective ethical behavior includes going beyond the practices required by law. Finally, the informants identified ethical values used to achieve future business to deliver a differential value.

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