SCIENCE@home

Consumer Preference on Paid Game Microtransaction

Mahesa Nararya Adji,David Chua,Nathaniel Kainama,Feranita Feranita

Published 2019 in Unknown venue

ABSTRACT

Online gaming has become prevalent with the rise of the internet availability, where the gaming industry is experiencing a shift in business model in the last decade. The new model of microtransaction is to make players pay for extra content and advantages to compete against other players . In this paper, we aim at finding out what the consumer preference on microtransaction in paid game. Mode, Price, Genre, Microtransaction, and Payment Method are the preferences used as benchmark for this research that influences decision making for players. To better understand the characters of the players, cluster analysis is used to group players who have similar preferences with their respective preferences.

PUBLICATION RECORD

CITATION MAP

EXTRACTION MAP

CLAIMS

  • No claims are published for this paper.

CONCEPTS

  • No concepts are published for this paper.

REFERENCES

Showing 1-35 of 35 references · Page 1 of 1

CITED BY

Showing 1-9 of 9 citing papers · Page 1 of 1