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Taking the urban tourist activity pulse through digital footprints

Pablo Martí,Clara García-Mayor,Leticia Serrano-Estrada

Published 2020 in Current Issues in Tourism

ABSTRACT

ABSTRACT An insight on urban tourism-related phenomena is provided in this study by analysing open and volunteered user generated content. A reference framework method is proposed and applied to an illustrative case study to meet a twofold objective: to identify Tourist Activity Centre – TAC – areas based on their functional character – sightseeing, shopping, eating and nightlife; and, to obtain an up-to-date fine-grain characterization of the most dynamic zones in an urban context. Instasights Heatmaps and data from Location Based Social Networks – Foursquare, Google Places, Twitter and Airbnb – were used to depict tourist urban activity. This reproducible method transcends Instasights generic visualization of popular areas by exploiting the benefits of overlapping LBSN data sources. This method facilitates a granular analysis of tourism-related places of interest and makes headway in bridging the gap between traditional approaches and user preferences, revealed through digital footprints, for urban analysis. The results indicate the potential of this method as a complementary tool for urban planning decision-making.

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