City brands: identity in the urban environment

Global experience of designing the urban environment based on the city brand concept is analyzed in the article. Examples of the city brand visual representation are considered. Examples when the color is the main city brand concept. Experimental design results of the urban environment, made on the basis of the city brand are shown.

• Publication year

  2019

• Venue

  IOP Conference Series: Materials Science and Engineering

• Publication date

  2019-12-18

• Fields of study

  Geography, Materials Science, Physics, Engineering

• Identifiers
  DOI 10.1088/1757-899X/698/3/033030
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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