The role online review on mobile commerce adoption: an inclusive growth context

As technology has increasingly disrupted traditional commerce, there is a need for inclusive growth to ensure that no group – particularly the underprivileged – is left behind. Against this backdrop, this paper aims to shed light on mobile commerce (m-commerce) adoption among street vendors. This study conducts an experiment to investigate the contribution of online reviews and relevant factors in enhancing the perceived usefulness and adoption of m-commerce.,This study used a 2 (perceived ease of use: high vs low) × 2 (trust in service provider: high vs low) × 2 (online review: positive vs negative) between-subjects design, resulting in eight experimental groups. The level of the online review was manipulated, and the degrees of perceived ease of use and trust were measured.,Perceived usefulness depends on online reviews when users perceive incongruent information (e.g. high ease of use but low trust); that is, users who saw positive reviews more strongly perceived the usefulness of m-commerce. On the contrary, perceived usefulness does not vary based on online reviews if users perceive congruent information (e.g. high ease of use and high trust).,This research advances the knowledge of m-commerce adoption by exploring the interaction of perceived ease of use, trust and online reviews, a combination that has not been addressed in previous empirical studies.

• Publication year

  2020

• Venue

  Journal of Asia Business Studies

• Publication date

  2020-05-04

• Fields of study

  Business, Computer Science

• Identifiers
  DOI 10.1108/jabs-02-2019-0060
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• The effect of service innovation on customer behavioral intention in the Taiwanese insurance sector: the role of word of mouth and corporate social responsibility

  2020cited by this paper
• Institutional support, hazards, and internationalization of emerging market firms

  2020cited by this paper
• Determinants of online purchase intention: a PLS-SEM approach: evidence from Indonesia

  2019cited by this paper
• Acceptance of a flipped smart application for learning: a study among Thai university students

  2019cited by this paper
• Corporate social responsibility (CSR) in Asian firms: a strategic choice perspective of ethics and compliance management

  2019cited by this paper
• Mobile commerce adoption among the bottom of the pyramid: a case of street vendors in Thailand

  2019cited by this paper
• Asia Pacific Journal of Marketing and Logistics Do consumers want mobile commerce ? A closer look at M-shopping and technology adoption in Malaysia

  2018cited by this paper
• Digital platforms: A literature review and policy implications for development

  2018cited by this paper
• Satisfaction, trust and loyalty: investigating the mediating effects of commitment, switching costs and corporate image

  2018cited by this paper
• The moderating role of trust in business to business electronic commerce (B2B EC) adoption

  2017cited by this paper
• Modelling and testing consumer trust dimensions in e-commerce

  2017cited by this paper
• Examination of factors influencing students and faculty behavior towards m-learning acceptance

  2017cited by this paper
• A Meta-analysis of Online Trust Relationships in E-commerce

  2017cited by this paper
• The Technology Acceptance Model for Resource-Limited Settings (TAM-RLS): A Novel Framework for Mobile Health Interventions Targeted to Low-Literacy End-Users in Resource-Limited Settings

  2017cited by this paper
• Word of Mouth impact on the adoption of mobile banking in Iran

  2017cited by this paper
• A systematic approach to conducting review studies: An assessment of content analysis in 25years of IB research

  2017cited by this paper
• A review of theories and evidence of inclusive growth: an economic perspective for Africa

  2017cited by this paper
• An investigation of mobile payment (m-payment) services in Thailand

  2016cited by this paper
• The role of emotions and social influences on consumer loyalty towards online travel communities

  2016cited by this paper
• Mobile technology acceptance model: An investigation using mobile users to explore smartphone credit card

  2016cited by this paper
• Street vendors and cities

  2016cited by this paper
• Exploring the acceptance of technology for mobile shopping: an empirical investigation among Smartphone users

  2015cited by this paper
• Compliance with eWOM: the influence of hotel reviews on booking intention from the perspective of consumer conformity.

  2015cited by this paper
• Multi-Sided Platforms

  2015cited by this paper
• User continuance intention to use cloud storage service

  2015cited by this paper
• Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective☆

  2015cited by this paper
• Technology acceptance model: a literature review from 1986 to 2013

  2014cited by this paper
• Street Vending Phenomena: A Literature Review and Research Agenda

  2014cited by this paper
• Are personal innovativeness and social influence critical to continue with mobile commerce?

  2014cited by this paper
• SURVEY OF MOBILE PHONE USAGE PATTERNS AMONG STREET VENDORS IN DAR ES SALAAM CITY- TANZANIA

  2014cited by this paper
• Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust - A theoretical analysis

  2014cited by this paper
• E-commerce for SMEs: empirical insights from three countries

  2013cited by this paper
• Analysis of the determinants of consumers' m-commerce usage activities

  2013cited by this paper
• The impact of electronic word-of-mouth communication: A literature analysis and integrative model

  2012cited by this paper
• Modeling users’ acceptance of mobile services

  2012cited by this paper
• Dimensionality of Perceived Risk and Its Impact on Internet Banking Adoption: An Empirical Investigation

  2012cited by this paper
• Can the demographic and subjective norms influence the adoption of mobile banking?

  2012cited by this paper
• The impact of online reviews on hotel booking intentions and perception of trust.

  2011cited by this paper
• Consumer's decision to shop online: The moderating role of positive informational social influence

  2011cited by this paper
• Online social networks: Why do students use facebook?

  2011cited by this paper
• Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

  2011cited by this paper
• The role and interpretation of pilot studies in clinical research.

  2011cited by this paper
• In justice we trust: Exploring knowledge-sharing continuance intentions in virtual communities of practice

  2010cited by this paper
• Can we Trust Information ?-The Case of Volunteered Geographic Information

  2010cited by this paper
• The adoption of hyped technologies: a qualitative study

  2010cited by this paper
• The moderating impact of internal social exchange processes on the entrepreneurial orientation–performance relationship

  2010cited by this paper
• Tried and tested: The impact of online hotel reviews on consumer consideration

  2009cited by this paper
• Electronic word of mouth (eWOM)

  2009cited by this paper
• The Impact of Subjective Norm and Facilitating Conditions on Pre-Service Teachers' Attitude toward Computer Use: A Structural Equation Modeling of an Extended Technology Acceptance Model

  2009cited by this paper
• What drives Malaysian m-commerce adoption? An empirical analysis

  2009cited by this paper
• Twitter power: Tweets as electronic word of mouth

  2009cited by this paper
• Electronic word of mouth (eWOM)

  2009cited by this paper
• The effect of negative online consumer reviews on product attitude: An information processing view

  2008cited by this paper
• A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

  2008cited by this paper
• Trust in management and knowledge sharing: The mediating effects of fear and knowledge documentation

  2008cited by this paper
• A multi-stage model of word-of-mouth influence through viral marketing

  2008cited by this paper
• Explaining the adoption of transactional B2C mobile commerce

  2008cited by this paper
• The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement

  2007cited by this paper
• Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services

  2006cited by this paper
• Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

  2004cited by this paper
• Factors Affecting the Level of Trust and Commitment in Supply Chain Relationships

  2004cited by this paper
• Validation Guidelines for IS Positivist Research

  2004cited by this paper
• Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model

  2003cited by this paper
• Trust and TAM in Online Shopping: An Integrated Model

  2003cited by this paper
• An attitudinal model of technology-based self-service: Moderating effects of consumer traits and situational factors

  2002cited by this paper
• Trust, Expertise, and E-Commerce Intermediary Adoption

  2000cited by this paper
• A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

  2000cited by this paper
• A Study of Information Search Behavior during the Categorization of New Products

  1992cited by this paper
• Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology

  1989cited by this paper

• New experiences in the medical industry: online-to-offline (O2O) commerce usage intentions

  2025cites this paper
• The Mediating Role of Trust on Social Media Review and Digital Product Purchasing Behavior among Libyan students

  2025cites this paper
• The Influence of Online Customer Reviews on the Spread of Electronic Word-of-mouth

  2025cites this paper
• Do fintech readiness, digital trade, and mineral resources rents contribute to economic growth: Exploring the role of environmental policy stringency

  2024cites this paper
• Technology acceptance model theory on intention to use e-recruitment

  2024cites this paper
• Determinants of e-commerce customer satisfaction: mediating role of IT innovation acceptance

  2024cites this paper
• Unravelling the Digital Thread: How Access, Protection, and Adoption Drive Technological Entrepreneurship

  2024cites this paper
• Continuance Intention on Using E-Payment in Hotel Business

  2023cites this paper
• Do fake reviews promote consumers' purchase intention?

  2023cites this paper
• Understanding perceived risk factors toward mobile payment usage by employing extended technology continuance theory: a Vietnamese consumers’ perspective

  2023cites this paper
• Are online reviews credible? The effects of online reviews for the adoption of MOOCs for E-learning

  2022cites this paper
• ANALISIS PENGARUHNYA PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP AKTUALISASI PENGGUNAAN PADA MAHASISWA KOTA BATAM

  2022cites this paper
• Analysis of the extrinsic and intrinsic aspects of the technology acceptance model associated with the learning management system during the COVID-19 pandemic

  2022cites this paper
• “Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications

  2021cites this paper
• THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED SECURITY TOWARD SATISFACTION AND REPURCHASE INTENTION

  2021cites this paper
• The Impact of Trust On E-Marketing And Customer Satisfaction In The Commercial Banks Of A Developing Country

  2021cites this paper
• INSTANT SHOPPING – MILLENNIAL USER IN BATAM CITY DURING COVID-19 PANDEMIC SERVICES

  2021cites this paper
• PERANAN BENEFITS, TRUST SERTA EASE OF USE TERHADAP USAGE INTENTION PADA SEKTOR E-PAYMENT DI JABODETABEK

  2021cites this paper