Analysis of Network Model Determinant on Tourism SMEs Performance

This research empirically tests and analyzes the network model that affects the performance of Tourism SMEs. The SME Tourism network model includes knowledge sharing and innovation. Knowledge sharing is measured by network density, network centrality, relational social capital (CSR) and cognitive social capital. The model was developed based on the relationship between tourism SMEs through one-cluster SME networks, inter-cluster SMEs, networks with CSR and networks with local governments. The sample used in this study was tourism SMEs in Temanggung and Semarang districts with different tourism characteristics. The study used a sample of 66 respondents and data processing using SPSS to test validity and reliability and WarpPLS 3.0 to test the research mediation model. The results showed that the cognitive social capital of one cluster, between clusters, CSR and government had a significant positive effect on knowledge sharing. Sharing knowledge has a significant positive effect on SME performance. This means that knowledge sharing is measured using network density, network centrality, relational social capital (CSR) and one cluster social cognitive capital, between clusters, CSR and the government supporting SME performance. Innovation also has a significant positive effect on the performance of SMEs in Temanggung and Semarang District. This research contributes to policy making that will support the progress of SME tourism support with different tourism characteristics. The implication of this research is a strategy in the form of a network model as a lever factor for the progress of Tourism SME. results showed that Knowledge sharing had a positive effect on the performance of SMEs. It means that knowledge sharing measured using network density, network centrality, relational social capital (CSR) and one-cluster cognitive social capital, between clusters, CSR and government supports SMEs performance. This research contributes to policy making that will support the advancement of tourism support SMEs with different tourism characteristics. This research is different from previous research because this research develops in accordance with the Group Discussion Forum (FGD) conducted to determine the SMEs networks in 3 districts. The implication of this research is a strategy in the form of a network model as a lever factor for the progress of the Tourism SMEs.

• Publication year

  2020

• Venue

  Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019)

• Publication date

  2020-05-04

• Fields of study

  Business, Economics

• Identifiers
  DOI 10.2991/assehr.k.200529.155
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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