Color research in marketing: Theoretical and technical considerations for conducting rigorous and impactful color research

No abstract is available for this paper.

• Publication year

  2020

• Venue

  Psychology & Marketing

• Publication date

  2020-07-01

• Fields of study

  Business, Psychology

• Identifiers
  DOI 10.1002/mar.21359
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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