While there is an abundance of advice to podcast creators on how to speak in ways that engage their listeners, there has been little data-driven analysis of podcasts that relates linguistic style with engagement. In this paper, we investigate how various factors – vocabulary diversity, distinctiveness, emotion, and syntax, among others – correlate with engagement, based on analysis of the creators’ written descriptions and transcripts of the audio. We build models with different textual representations, and show that the identified features are highly predictive of engagement. Our analysis tests popular wisdom about stylistic elements in high-engagement podcasts, corroborating some pieces of advice and adding new perspectives on others.
Modeling Language Usage and Listener Engagement in Podcasts
S. Reddy,Marina Lazarova,Yongze Yu,R. Jones
Published 2021 in Annual Meeting of the Association for Computational Linguistics
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PUBLICATION RECORD
- Publication year
2021
- Venue
Annual Meeting of the Association for Computational Linguistics
- Publication date
2021-06-11
- Fields of study
Linguistics, Computer Science
- Identifiers
- External record
- Source metadata
Semantic Scholar
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