Social Influence Effect on Consumers’ Intention to Adopt Mobile Banking Services

ABSTRACT This article analyzes how the perception of risk moderates the relationships between social influence and the characteristics of personal innovativeness (PI), perceived utility (PU) and trust, leading to an increase in the adoption process for mobile banking. A quantitative study was developed, using partial least squares SEM. It was identified that social influence is antecedent of PI, PU and trust in the adoption of mobile banking and perceived risk moderates these relations described.

• Publication year

  2021

• Venue

  Information systems management

• Publication date

  2021-08-11

• Fields of study

  Business, Psychology, Computer Science

• Identifiers
  DOI 10.1080/10580530.2021.1965678
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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