Diagnosis and Proposal of a Management and Innovation Model in Palm Oil Exporting Companies: The Case of Colombia

Luis Landazury,Elkyn Rafael Lugo Arias,Heidy Rico,Mario de la Puente,Diana Cifuentes

Published 2022 in The international trade journal

ABSTRACT

ABSTRACT This research article analyzed the Colombian palm oil sector business model to understand its competitive advantages in the markets where they operate. A Cronbach alpha and the analysis of variance (ANOVA) were applied in the independent variables organizational culture and innovation, innovation process, methodologies and tools, and partner ecosystems to determine if there were statistically significant differences between them. It was found that palm oil exporting companies do not have a formal innovation system. It is necessary to create procedures that potentiate the innovation system within it through the human capital that sustains it, given its training and experience capacities.

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