Implementasi Fuzzy Decision Making Untuk Pemilihan Marketplace

Abstrak Pandemi covid-19 sangat berpengaruh terhadap perekonomian khususnya UMKM. Dengan diberlakukannya pembatasan sosial berskala besar, maka berdampak terhadap pendapatan UMKM. Berjualan melalui emarketplace merupakan salah satu cara penyesuaian terhadap kondisi saat ini . Salah satu faktor dalam keberhasilan adalah tepat dalam memilih e-marketplace. Penelitian ini bertujuan mengimplementasikan metode fuzzy decision making pada proses pemilihan e-marketplace. Kriteria yang digunakan antara lain : kualitas pelayanan, kualitas sistem, kualitas sistem informasi dan kualitas penyedia layanan. Alternatif dalam penelitian ini merupakan peringkat tiga besar e-marketplace di Indonesia tahun 2020. hasil seleksi alternatif diperoleh urutan alternatif berdasarkan nilai total integral yaitu SH > TP > BL. e-marketplace SH dapat dijadikan alternatif terbaik sebagai media pemasaran melalui internet.

• Publication year

  2022

• Venue

  Smart Comp Jurnalnya Orang Pintar Komputer

• Publication date

  2022-01-20

• Fields of study

  Not labeled

• Identifiers
  DOI 10.30591/smartcomp.v11i1.3253
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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