Corporate social responsibility and job applicant attraction: A moderated-mediation model

Based on the social identity theory, this study investigates the mediation and moderation mechanism of CSR on job applicant attraction. A total of 395 job seekers are recruited to join in the experiment survey. The results indicate that job seekers’ perceptions of CSR positively relate to job applicant attraction, employer reputation and expected pride mediate this relationship, respectively, and the serial mediating role of employer reputation and then expected pride in the relationship between CSR and job applicant attraction. Additionally, the findings show that job applicants’ materialism orientation plays a moderating role in the indirect effect of CSR on job applicant attraction via expected pride, but the moderating effect of job seekers’ materialism orientation in the indirect effect of CSR on job applicant attraction via employer reputation is not statistically significant. These findings enrich the new culture-driven evidence on the impacting mechanism of CSR on job applicant’s attitude and provide valuable insight into how CSR motivates job applicant attraction.

• Publication year

  2022

• Venue

  PLoS ONE

• Publication date

  2022-03-03

• Fields of study

  Medicine, Business, Economics, Psychology

• Identifiers
  DOI 10.1371/journal.pone.0260125PMID 35239669PMCID 8893664
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar, PubMed

• No claims are published for this paper.

• No concepts are published for this paper.

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