Happy Sweets or Not? The Affective Effect of Different Concentrations of Sweetness

The HCI community has grown an increasing interest in interacting with human senses (e.g. gustatory, olfactory and auditory, etc.), and new forms of interfaces were brought forward by HCI designers. Although previous study has analyzed the relationship between gustatory sensation and emotion both from tastes’ perspective and emotions’ perspective, there is little study on relationships between taste intensity and emotion. In order to address research gap, the current study focused on the affective effect of different concentration of sweetness. Considering the sweetness intensity might potentially influence the emotion in daily lives, it is necessary to explore the effect of sweetness, its intensity and time duration in predicting emotional responses. Through a behavioral experiment (N = 51), the results showed that (1) As the concentration increases, valence follows a two-step relationship pattern (2) Arousal increases as the concentration increases (3) Emotional responses tend to be more calm after a period of time. Practical applications and theoretical contributions are also discussed in this study.

• Publication year

  2022

• Venue

  International Conference on Image, Video and Signal Processing

• Publication date

  2022-03-18

• Fields of study

  Computer Science, Psychology

• Identifiers
  DOI 10.1145/3531232.3531258
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

• GustaCine: Towards Designing a Gustatory Cinematic Experience

  2020cited by this paper
• The Taste of Emotion: Metaphoric Association Between Taste Words and Emotion/Emotion-Laden Words

  2020cited by this paper
• Taste Your Emotions: An Exploration of the Relationship between Taste and Emotional Experience for HCI

  2019cited by this paper
• Gustatory interface: the challenges of ‘how’ to stimulate the sense of taste

  2017cited by this paper
• An exploration of taste-emotion mappings from the perspective of food design practitioners

  2017influential reference
• “Turn Up the Taste”: Assessing the Role of Taste Intensity and Emotion in Mediating Crossmodal Correspondences between Basic Tastes and Pitch

  2016influential reference
• The effect of emotional state on taste perception.

  2015cited by this paper
• EdiPulse: Turning Physical Activity Into Chocolates

  2015cited by this paper
• Temporal, affective, and embodied characteristics of taste experiences: a framework for design

  2014cited by this paper
• The Sweet Taste of Revenge: Gustatory Experience Induces Metaphor-Consistent Judgments of a Harmful Act

  2013cited by this paper
• Estimating human response to taste using EEG

  2011cited by this paper
• Basic Taste Stimuli Elicit Unique Responses in Facial Skin Blood Flow

  2011cited by this paper
• Gross gods and icky atheism: Disgust responses to rejected religious beliefs☆

  2011cited by this paper
• Gender influence on emotional responses to primary tastes.

  2003cited by this paper
• Core affect, prototypical emotional episodes, and other things called emotion: dissecting the elephant.

  1999cited by this paper
• Valence Focus and Arousal Focus: Individual Differences in the Structure of Affective Experience

  1995cited by this paper
• Measurement of Taste Intensity and Degree of Liking of Beverages by Graphic Scales and Magnitude Estimation

  1983cited by this paper

• Crossmodal correspondences between basic tastes and visual design features: A narrative historical review

  2022cites this paper