Increasing the effectiveness of display social media ads for startups: The role of different claims and executional characteristics

No abstract is available for this paper.

• Publication year

  2022

• Venue

  Journal of business research

• Publication date

  2022-12-01

• Fields of study

  Not labeled

• Identifiers
  DOI 10.1016/j.jbusres.2022.08.052
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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