Managing the Mayo Clinic brand: a case study in staff-developed service performance standards

No abstract is available for this paper.

• Publication year

  2018

• Venue

  Journal of Brand Management

• Publication date

  2018-12-20

• Fields of study

  Not labeled

• Identifiers
  DOI 10.1057/s41262-018-00148-0
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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