An Analysis of Oregonsians’ Willingness to Consume Organic Foods

A consumer survey was conducted to achieve the purpose of this study, which was to analyze U.S. consumers' willingness to consume organic foods. A binary Probit model was employed for empirical analysis. The estimation results showed that health improvements had a significant positive effect on U.S. consumers' willingness to consume organic foods. Our findings revealed that younger consumers with high-income levels are more likely to consume organic foods. The U.S. has experienced a dramatic increase in the consumption of organic foods, but currently, their production does not meet the demand. Thus, a plan was developed by the U.S. authorities for an increase in the organic food imports from overseas through the Organic Equivalency System. Much information, including the contribution of organic food to the health needs, is to be offered to consumers. In addition, a market strategy for targeting younger consumers with a high level of income is carried out for increasing the exports of Korean organic foods in the U.S. Therefore, the Korean government should provide exporters with information related to U.S. organic market and customs clearance.

• Publication year

  2023

• Venue

  Journal of the Korea Academia-Industrial cooperation Society

• Publication date

  2023-01-31

• Fields of study

  Not labeled

• Identifiers
  DOI 10.5762/kais.2023.24.1.182
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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