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Willingness to Use E-Commerce During Coronavirus Pandemic in Saudi Arabia

S. Albliwi,Leenah A. Alsolami

Published 2021 in Marketing and Management of Innovations

ABSTRACT

The traditional retail market has been declining in recent years, while e-retailing has grown at an accelerated rate during the COVID-19 pandemic's lockdown era. The main purpose of the research is to look at the effect of the coronavirus outbreak on the shifting trends of electronic commerce (e-commerce) in Saudi Arabia. The authors investigate the impacts of factors derived by COVID-19 had on the e-commerce market. One hundred sixty individuals operating in e-commerce in the private sector in Saudi Arabia completed a self-administered questionnaire, including demographic information and three sections of five scale questions that meet the study's objectives. Most participants were males (66.2%), 56.2 % were aged between 30 and 40 years old, 38.75% had 5-10 years of experience in the private sector, 40.6% worked in companies with more than 500 employees, and 43.0% of them from lives in Riyadh. The weighted average of the 1st section is 3.19 ± 0.75, indicating that the trend of the establishment of whether lack of alternatives has a positive implication on the intent of using e-commerce during the COVID-19 pandemic is «Neutral». The weighted average of the 2nd section is 3.43 ± 1.17, which indicates the trend of determining whether the perceived ease of use has a positive implication on the adoption intent of consumers using e-commerce during a COVID-19 outbreak is «Agree». The weighted average of the 3rd section is 3.29 ± 0.90, which indicates the trend of exploring the underlying factors that leads to losses for many businesses during the crisis is «Neutral». Furthermore, the highest percentage of participants (56.2%) mentioned that their company was not prepared for another lockdown. The research results could be useful for further analysis of different domains of the e-commerce market that developed during the pandemic. They could be utilized for examining opinions about e-commerce and whether the public wanted to switch from offline to online mode of marketing.

PUBLICATION RECORD

  • Publication year

    2021

  • Venue

    Marketing and Management of Innovations

  • Publication date

    Unknown publication date

  • Fields of study

    Medicine, Business, Economics

  • Identifiers
    DOI 10.21272/mmi.2021.4-06
  • External record

    Open on Semantic Scholar

  • Source metadata

    Semantic Scholar

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