The Effect of Information Quality and Interaction Quality on Interpersonal Relationships and Their Impact on Purchase Intention in Live Shopping Feature

In the current era of development of the online shopping model, the live shopping feature is also overgrowing. This study examines the effect of information quality and information quality on interpersonal relationships and purchase intentions among users of the live shopping feature in e-commerce and social commerce in the Greater Jakarta area. The survey was distributed online using purposive sampling, a sample of 211 respondents who had accessed the live shopping feature. This study was analyzed using Structural Equation Modeling (SEM) and tested empirically using Partial Least Square (PLS). And the analysis results show that information quality and interaction quality have a role in building interpersonal relationships that affect customer purchase intentions in live shopping features in e-commerce and social commerce. This study will be useful for e-commerce and social commerce industries to develop and design e-service quality in live shopping features that effectively influence customer purchase intentions.

• Publication year

  2023

• Venue

  2023 International Seminar on Application for Technology of Information and Communication (iSemantic)

• Publication date

  2023-09-16

• Fields of study

  Not labeled

• Identifiers
  DOI 10.1109/iSemantic59612.2023.10295358
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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