Silence or expression? Spiral of silence in social networks

Social networking sites such as Facebook have become the leading social platforms. However, publicly expressing opinions on Facebook may mean that a person has problems with isolation and is observing his or her environment. People who perceive their opinions as belonging to the majority will publicly express them. On the contrary, people who perceive their opinions as belonging to the minority will remain silent, which will lead to a spiral of silence theory. The purpose of this study is to explore the phenomenon of silent spirals in social and psychological capital networks by using social network users in Taiwan as the research subject. Structural equation modeling is used to verify the causal relationship between the research hypotheses and variables. Results show that there are significant differences in the mediation effect. Finally, this study presents conclusions and research directions.

• Publication year

  2024

• Venue

  International journal of innovative research and scientific studies

• Publication date

  2024-01-25

• Fields of study

  Not labeled

• Identifiers
  DOI 10.53894/ijirss.v7i2.2627
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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