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Quality of Arguments in Youtubers’ Talks

Nini Ibrahim,Aisyah Ramadhani,Irwan Baadilla

Published 2024 in Dirasat Human and Social Sciences

ABSTRACT

Objectives: The study aims to describe the quality of YouTubers' argumentation in their video content. The opinion videos articulated by YouTubers are quite intriguing to observe, considering the quality of their argumentation. Methods: The study employed a qualitative descriptive method, which involves employing data analysis techniques based on Miles and Huberman's theory. To assess the quality of arguments made by YouTube influencers, the researcher listened to specific utterances containing arguments from their various videos as a data for analysis. The aspects of these arguments were then classified using a conceptual map as a means of data presentation.The next step involved analyzing and categorizing these arguments based on the identified aspects. Finally, the results of the analysis were interpreted, leading to the drawing of conclusions from the findings. Results: The study's results demonstrated the robustness and effectiveness of the arguments presented by YouTube influencers. These arguments were backed by a range of aspects, including persuasion, skill, reasoning, influence, and facts. Notably, the influencers emphasized the use of empirical data and objectively verifiable facts in their opinion content. Additionally, they displayed critical thinking and eloquence to effectively influence their audience. Overall, the findings suggest that the quality of arguments presented by YouTube influencers plays a significant role in reinforcing listeners' beliefs and influencing the conveyed ideas. The study highlights the power and impact of well-constructed arguments in the context of YouTube content and its potential influence on viewers. Conclusions: The research reached two main conclusions. Firstly, YouTube influencers predominantly rely on factual-based argumentation in the content of their opinions. This indicates that they prioritize using empirical data and verifiable facts to support their arguments. Secondly, the study found that YouTube influencers primarily utilize the factual aspect to substantiate their arguments when presenting them to the public, aiming for greater acceptance and credibility.

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