Prestigio Organizacional e Desempenho em Vendas: Uma Mediação da Identificação Organizacional e Identificação Profissional

O prestígio organizacional é definido como a percepção dos funcionários sobre como as pessoas de fora da empresa se sentem em relação à organização. Embora pesquisadores e profissionais reconheçam que o prestígio organizacional é um conhecido impulsionador do desempenho de vendas, a literatura de vendas tem negligenciado os mecanismos de mediação no nível da força de vendas. Para preencher esta lacuna, os autores propõem dois mecanismos mediadores para explicar como é o prestígio organizacional - identificação profissional e identificação organizacional.

• Publication year

  2024

• Venue

  Revista Interdisciplinar de Marketing

• Publication date

  2024-05-13

• Fields of study

  Not labeled

• Identifiers
  DOI 10.4025/rimar.v14i1.67943
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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