Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance

No abstract is available for this paper.

• Publication year

  2013

• Venue

  Journal of Business Research

• Publication date

  2013-03-01

• Fields of study

  Business

• Identifiers
  DOI 10.1016/J.JBUSRES.2011.08.016
• External record

  Open on Semantic Scholar

• Source metadata

  Semantic Scholar

• No claims are published for this paper.

• No concepts are published for this paper.

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